By Hillary Dobos and Emily Artale

Setting sustainability targets can be one of the most intimidating and invaluable steps in creating a robust sustainability program.  Goals need to be measurable and have real appeal to constituents and decision makers, but most importantly, goals need to be credible.  We define a credible goal as one that can be realized while pushing the organization to make meaningful, aggressive changes where real benefits accumulate.  But, how can an organization identify quantifiable, credible targets with limited information? How can they ensure that their goals are achievable so they do not miss their targets, while ensuring that they are not so easy that they are perceived as pointless?

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